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Dr. Alex Lickerman | ImagineMD


  • Concierge Medicine
  • Direct Primary Care (DPC)
  • Healthcare Coach and Advocate
  • Consumer Experience
  • Misaligned Incentives
  • Evidence-Based Outcomes
  • Unnecessary Care


In this episode, Michael introduces you to Dr. Alex Lickerman, Founder, and CEO of ImagineMD. Join us as we discuss the state of primary care in the U.S. and how ImagineMD’s Direct Primary Care model is driving higher quality care, improved patient experience and lower healthcare costs relative to traditional primary care practices.

Here’s a glance at what we discuss in this episode:

  • How the lack of price transparency, misaligned incentives, and overutilization leads to waste in the healthcare system
  • The current state of primary care and the negative impact it has on patients and providers
  • How the current primary care system is leading to declining primary care providers as medical students opt for more lucrative practices that offer a better quality of life
  • The unique story of how ImagineMD was founded and the unparalleled consumer experience it provides as a Direct Primary Care (DPC) practice
  • How a DPC model allows a provider to truly be a health coach and health advocate for the patient
  • How the DPC model compares to traditional primary care services and reimbursement model and can be more efficient for the patient and provider
  • How the DPC model allows providers to spend more time with patients, deliver a higher quality of care and reduce unnecessary care
  • The business case for employer groups to utilize the DPC model and the ROI that it produces via better management of chronic conditions and lower downstream costs
  • How the capitation reimbursement model creates a lot of the same primary care access and quality issues prevalent in the fee for service model
  • The scalability of DPC practices nationwide and how consumer demand has lead ImagineMD to expand in different markets
  • How many direct primary care practices exist in the U.S.
  • The overall impact of primary care physician shortage and the grassroots revolution taking place today
  • How employers can partner with their Benefits Consultants and ImagineMD to establish DPC practices in a given geographical market
  • ImagineMD’s website and contact information:

About the Host, Michael Menerey

Michael Menerey is a Senior Vice President and Benefits Consultant with one of the largest Employee Benefits Brokerage & Consulting firms in the country. He is a partner in the Employee Benefits Practice and works in the Los Angeles office.

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